ABOUT ME

Hello, I’m Lachlan – a Melbourne-based, digital fundraising expert.

I’ve worked for some of the biggest fundraising agencies in the country, and have developed a deep understanding of how to recruit, retain, engage and upgrade donors online.

I work in this sector because I believe in it’s ability to change the world for the better.

And while I’ve worked for some of the biggest charities in the sector, I’m also very comfortable working with small, emerging and grassroots NGOs.

No matter what you’re after, I’d love to hear about your goals, and discuss how I can help you achieve them. To arrange a time to chat, just drop me a line on digital@lachlanrdale.com.

Get in touch

MY APPROACH TO DIGITAL IS:

GROUNDED IN DATA

I use data analysis and benchmarking to continually optimise campaign performance.

INTELLIGENT STRATEGY

An iterative approach allows us to constantly test-and-learn, validate our assumption and scale our successes.

& INDUSTRY BEST PRACTISE

Honed through more than 12 years running digital campaigns for the NGO sector.
A DEEP KNOWLEDGE OF DIGITAL

EXPERIENCE

I have more than 12 years experience working with organisations like Médecins Sans Frontières, Donor Republic, Australian Red Cross, Pareto Fundraising, and Amnesty International.

In that time I have run countless campaigns to acquire, engage and retain donors – breaking fundraising records, and developing an industry-leading approach to digital acqusition.

Lets grow your donor base together

I have a limited number of project slots available for the coming quarter.

Please reach out if you’d like to chat about how I can help your cause flourish in the digital space.

Schedule a time to chat

SERVICES

HOW I CAN HELP

While I have extensive experience in digital fundraising, marketing, communications and activism, here are a few of my specialities:

DIGITAL FUNDRAISING PLANS

Multi-year digital fundraising strategies tailored to suit your needs.

DIGITAL ACQUISITION

Generate revenue and attract new donors through social media.

REGULAR GIVER RECRUITMENT

Secure more monthly donors with a Direct-To-RG or 2 Step Campaign.

EMAIL STRATEGY & APPEALS

Engage, upgrade and convert your email subscribers into donors.

TRAINING WORKSHOPS

Learn to master social media advertising, 2 Step Campaigns and more.

DIGITAL COMMUNICATIONS STRATEGY

Discover how you can better reach and engage your target audience.

Can I help you reach your fundraising goals?

I'D LOVE TO HEAR FROM YOU

Email me: digital@lachlanrdale.com