ABOUT ME

Hi, I’m Lachlan – a Melbourne-based digital strategist, fundraiser, marketer and communicator.

I’m passionate about doing good, and doing good work. That’s why I’ve spent over a decade honing my skills to help NGOs flourish in the digital space.

Whether you need help with a high level digital fundraising strategy, need to upskill your staff, or just need to get new donors through the door, I’d be delighted to help your organisation reach it’s goals.

Get in touch

MY APPROACH TO DIGITAL IS:

GROUNDED IN DATA

I use data analysis and benchmarking to continually optimise campaign performance.

INTELLIGENT STRATEGY

An iterative approach allows us to constantly test-and-learn, validate our assumption and scale our successes.

& INDUSTRY BEST PRACTISE

Honed through more than 12 years running digital campaigns for the NGO sector.
A DEEP KNOWLEDGE OF DIGITAL

EXPERIENCE

I have more than 12 years experience working with organisations like Médecins Sans Frontières, Donor Republic, Australian Red Cross, Pareto Fundraising, and Amnesty International.

In that time I have run countless campaigns to acquire, engage and retain donors – breaking fundraising records, and developing an industry-leading approach to digital acqusition.

Lets grow your donor base together

I only have a limited number of project slots available for the coming quarter.

Please reach out if you’d like to chat about how I can help your cause flourish in the digital space.

Schedule a time to chat

SERVICES

HOW I CAN HELP

While I have extensive experience in digital fundraising, marketing, communications and activism, here are a few of my specialities:

DIGITAL FUNDRAISING PLANS

Multi-year digital fundraising strategies tailored to suit your needs.

DIGITAL ACQUISITION

Generate revenue and attract new donors through social media.

REGULAR GIVER RECRUITMENT

Secure more monthly donors with a Direct-To-RG or 2 Step Campaign.

EMAIL STRATEGY & APPEALS

Engage, upgrade and convert your email subscribers into donors.

TRAINING WORKSHOPS

Learn to master social media advertising, 2 Step Campaigns and more.

DIGITAL COMMUNICATIONS STRATEGY

Discover how you can better reach and engage your target audience.

Can I help you reach your fundraising goals?

I'D LOVE TO HEAR FROM YOU

Get in touch